About Us
Ever eat an Impossible Burger, cooked plant-based chicken, or recycle a plastic water bottle? There isn’t a facet of modern life that chemical engineers haven’t touched.
Chemical engineers have been part of almost every major development from plastics and fibers to unleaded gasoline to solar power and medicines. If it’s modern, chemical engineers helped make it happen.
AIChE, founded in 1908, is a professional society of more than 60,000 chemical engineers in 110 countries. Its members work in corporations, universities, and government, using their knowledge of chemical processes to develop safe and useful products for the benefit of society. AIChE fosters and disseminates chemical engineering knowledge, assists the professional and personal growth of its members, and applies the expertise of its members to address societal needs and improve the quality of life. Through its varied programs, AIChE continues to be a focal point for information exchange on the frontiers of chemical engineering research in such areas as advanced manufacturing, energy, sustainability, biological and environmental engineering, nanotechnology, and chemical plant safety and security.
A recent addition to AIChE program portfolio, the RAPID Manufacturing Institute® was founded in 2017 and is a community of organizations focusing on transforming the process industries through the development and deployment of advanced processing technology.
Position Summary
The AIChE Marketing team is responsible for the discovery, design, development and delivery of AIChE’s marketing initiatives, working closely with cross-functional groups within the organization. The Senior Marketing Associate is a team player and problem-solver who focuses on goals and outcomes with other departments to produce creative results, as well as, help develop plans and initiatives that consider data, feedback and best practices into account.
Responsibilities
The Senior Marketing Associate will achieve the following;
Develop and execute marketing strategies and tactics in line with objectives, with a heavy emphasis on digital marketing Manage projects and campaigns, which support various goals, including acquisition, retention and engagement; virtual and in-person courses; credentialing programs; and other area Assist in lead generation efforts and segmentation Keeping the end user in mind and helping to create user experiences that are positive and on brand Collaborate with Communications team, as well as other departments, on message development and highlight-worthy content Serve as an initial contact for projects and initiatives within the marketing team Research industry & association trends, competitive products, innovations; identify growth opportunities Help analyze and develop email and e-newsletter communications
Skills
Strong knowledge in digital and content marketing strategy and delivery Copywriting Capacity to manage multiple projects and prioritize deliverables through good communication and use of processes Build and sustain relationships with all levels of employees and customers Social media (paid and organic) development, posting, and reporting Background with working with mail houses and printers Experience working with web and design teams to enhance user experience and interface
Nice to Have Experiences
Interest and/or experience in chemical engineering; Equity, Diversity, & Inclusion; and STEM initiatives Experience with manufacturing industry and/or organizations Membership marketing for individual members as well as organizational members Past agency experience Working with web and design teams to enhance user experience and interface (UX UI) through messaging and design
Software Proficiencies
MS Office products: Word, Outlook, PowerPoint, Excel Smart Sheet a plus Google Analytics, Google ecommerce, Data Studio Survey Tool (i.e. Qualtrics) Email platforms such as Constant Contact or Informz Social Media
Competencies
Data analysis & implementation Project Management Communicator Adaptable Collaborator
Education & Work Experience
Undergraduate degree and/or graduate degree in marketing 6+ years of relevant experience Working with or being a part of professional associations/non-profits/volunteer-led organizations a plus Background in education/trainings/conferences/events/webinars a plus
The American Institute of Chemical Engineers is an Equal Opportunity Employer.