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Temporary Associate Marketing Manager - Influencer

Company Description

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team: The Temporary Associate Marketing Manager - Influencer is part of the American Girl marketing team located at Mattel's El Segundo, CA campus.

Job Description

The Opportunity:
American Girl is looking for a Temporary Associate Marketing Manager. The temporary influencer role will be responsible for the day-to-day management of influencer campaigns. This position will be scheduled for 40 hours per week and will last from approximately March through the end of July.

What Your Impact Will Be:

Executing end-to-end campaigns from briefing through influencer selection, execution and measurement. Researching and creating influencer lists for both earned and paid activations that maximize ROI and achieve campaign KPIs. Oversee sourcing, outreach, negotiations and communication with influencers. Ensure final creative and integrations are consistent with the brief and meet legal standards Partner with legal for contracting and negotiations of influencer deals Manage influencer invoicing and payments accurately and on time Manage execution of influencer giftings, including concepting seeding kits, managing lists and overseeing gifting fulfillment Monitoring gifted influencers' social accounts across social platforms. Building performance recap reports for each campaign including benchmarks that measure program success. Nurture influencer relationships and regularly identify and develop new relationships within the digital influencer community (content creators, platforms, agencies, managers, etc.)

What We’re Looking For:

Experience Required

3+ years professional experience in influencer or brand partnerships experience.

Key Skills and Competencies:

Experience with paid influencer/celebrity programs either at an influencer, PR, or talent agency or in-house at a brand. Digital experts - Someone who is incredibly digitally savvy, creative, and knowledgeable about who and what is trending in the digital and influencer space. Someone who loves influencer marketing and is on all the social platforms (YouTube, Instagram/Facebook, TikTok, etc.) Strong knowledge of the various influencer segments (nano, micro, mid-tier, macro, mega) and an established network of agents and managers Someone who is exceptionally organized and able to speak to both internal and external team Team player, but self-motivated/self-starter that is able to work independently Great communication skills (written and verbal) and able to liaise internally across partners and externally with vendors and influencers Detail-oriented and able to balance multiple projects at once Experience with database management and programs such as Excel, CreatorIQ if possible (list development, tracking, reporting)
Additional Information

What It’s Like to Work Here:

American Girl is subsidiary of Mattel, a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking. We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ:MAT,, a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

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Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

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