Role: Technology Marketing + Communications Senior Manager – Technology Innovation
Organization: Corporate Functions/Marketing + Communications
Location: San Francisco, CA
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
Overview of North America (NA) Marketing + Communications
The North America Marketing + Communications team shapes and activates marketing and communications strategies across the marketing lifecycle that fuel growth for Accenture’s $20B+ North American market (United States and Canada). Its cross-functional team drives category brand positioning in the North American market, curates end-to-end client experiences to drive the local growth agenda, empowers and positions Accenture’s leaders, and engages and inspires the company’s North American people, recruits and alumni. It positions Accenture in the heart of local innovation, business and technology communities and champions programs for equality, inclusion and diversity within Accenture North America and the communities it serves.
YOUR ROLE:
Working as part of the Technology Innovation Marketing + Communications team, this position will be responsible for external and internal communications and activities that support the business priorities of Accenture Labs and Accenture Technology, and demonstrate our brand promise. This will include developing and executing executive, program and employee communications and content.
Key responsibilities
Strategic Planning and Positioning
Develop content strategy, messaging, and speaking platforms related to innovation themes - latest advancements in and business potential of growth priority technologies (AI, cybersecurity, XR, cloud/edge, robotics) and emerging technologies (quantum, neuromorphic, etc.) used across Accenture for client discussions, media and analyst engagements, speaking opps and Tech Innovation campaign
Work with the Marketing and Communications lead to support overall execution of the marketing strategy for Accenture Labs and Tech Innovation.
Collaborate with Tech Innovation marketing team, business and R&D leads to fine-tune a content strategy designed to differentiate Accenture related to tech innovation.
Content Development
Drive the development of market-relevant and differentiated thought leadership, helping to write new content and shape global content. Help proactively identify hot topic areas for content related to tech trends and emerging technologies. Develop messaging and create content including thought leadership, POVs and research, working with GP and industry teams to tailor, ensuring the content is relevant for sales campaigns.
Work collaboratively with the Digital marketing team to develop a.com, portal pages and ensure timely delivery.
Help drive internal and external marketing content and campaigns to evangelize our tech innovation capabilities to key audiences: Technology CALs, clients, industry analysts and our people.
Client Success Stories
Drive industry-specific tech innovation credentials, including client stories and vision demos, in collaboration with GP campaign leads
Become expert in knowing our key engagements across Labs and Tech Innovation, to ensure we are targeting our best client stories for the various channels: credentials, awards, annual and quarterly reports, event marketing and other.
Collaborate with the Global client success team to develop externally approved content. Identify the correct client stories and communicate across the channels within Accenture and externally as appropriate.
Internal Communications
Interpret Tech Innovation priorities to form integrated communication plans for internal audiences, as appropriate.
Direct pipeline of engaging, relevant portal article content.
Launch and event support
Collaborate with local marketing leads to drive successful launch of new Labs and Nano Labs, as needed
Support Accenture presence at key Tech events by preparing abstracts, talk tracks and presentation content for Tech Innovation leaders.
Support Tech Vision Thought Leadership launch as needed.
Basic Qualifications:
Bachelor's degree
Minimum of 12 years’ experience in marketing and communications, including experience in the technology industry; experience in applying marketing concepts; branding and message development skills.
Preferred Qualifications:
Excellent Digital, Social Media and PowerPoint skills.
Professional Skills:
Proven ability to provide deep and original thinking about complex issues and make them easily understood by a broad audience.
Strong written and oral communication skills. The ability to present, write and communicate ideas clearly and persuasively at all levels to multiple audiences.
Strong organization, program and time management and content development skills, with a demonstrated ability to meet milestones, meet tight deadlines and communicate status on concurrent projects.
Excellent negotiation, influence, mediation, conflict management and executive stakeholder management skills.
Bold creativity and a passion for new technology trends and the future.
Willingness to learn quickly, take initiative and maintain focus.
Ability to be flexible and work analytically in a virtual, problem-solving environment.
Strong teaming and collaboration skills.
Personal flexibility to work virtually, sometimes in the office (post COVID) or travel where and when required. Willingness to participate in virtual meetings outside of regular business hours to accommodate other time zones.
Sensitivity to the cultural variances across different countries.
Demonstrated leadership in professional setting; either military or civilian
Demonstrated teamwork and collaboration in a professional setting; either military or civilian
As required by Colorado law under the Equal Pay for Equal Work Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $110,376 - $235,200 and information on benefits offered is here.
COVID-19 update:
The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually.
Subject to applicable law, please be aware that Accenture requires all employees to be fully vaccinated as a condition of employment. Accenture will consider requests for accommodation to this vaccination requirement during the recruiting process.
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We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.
Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here
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