Director, Global Influencer Marketing
Job title: Director, Global Influencer Marketing Group: Mindshare Worldwide Client: Unilever Reports to: Partner, Head of Innovation Closing Date:
Mindshare is global media agency designed to make media exciting, fun and life changing. For the last 20 years our values of Speed, Teamwork and Provocation have guided our 10,000 people who work with some of the world’s best brands and companies. Located in 116 offices across 86 countries, we are the largest media agency in GroupM, WPP’s media investment management arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, co-ordinating media campaigns for our global clients.
Learn about our culture and values and meet some of our people here.
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What We Can Offer You
At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.
Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!
We also offer an extensive training programme to help guide your career development whilst you’re with us. There’s a wide range of options to suit everyone at all levels of your career.
Our Values & Behaviours
Our attitude is reflected in our core values of Speed, Teamwork and Provocation, which drive our people and our business.
We want Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves and everyone has the same opportunities to develop their careers. Over the last 12 months we have made important steps in progressing on our journey to a truly inclusive organisation. We have launched The Collective and have seen the birth of a range of Employee Resource Groups who have shown some amazing and inspiring work.
Our Commitment
We are committed to making reasonable adjustments wherever necessary. If you require this document in another format, such as large print or audio, please contact Ellie Macdonald ([email protected]).
Mindshare Worldwide commit to providing assistance for candidates who have successfully secured an interview and may require reasonable adjustments. We will work with the interviewee to establish what additional support is required and where possible, ensure reasonable adjustments are implemented to support a successful interview.
The Role The role is working as part of the Mindshare’s Global Unilever team servicing Unilever’s Global Media team providing key guidance and recommendations Work within the Digital Centre of Excellence team alongside other digital experts in eCom, partnerships, sponsorship, DDM, etc Working with internal and external stakeholders to deliver the best-in-class solutions Build, scale and optimise our influencer marketing practice Develop and optimise the influencer marketing roadmap in line with business needs An in depth understanding of the role of influencers across both the paid and affiliate channel, to drive brand engagement as well as influencer driven commerce. Evaluate and consult on each stage of the process including discovery, outreach, negotiation, briefing, reporting and long-term relationship management Continually improve and develop brand briefs to put influencer marketing at the heart An agnostic understanding of the best tools and platforms available to scale our global influencer partnership roster, including but not limited to Hype Auditor, MoDash, Neoreach. Work closely with local media and brand teams to advise and land meaningful campaigns which grow brand awareness and increase positive sentiment Set up, manage, and report on optimal creative tests: Formulate thoughtful hypotheses, analyse results with statistical rigor, and thoroughly document results. Build and maintain relationships with external agencies Stay up to date on key nano, micro, mid, macro and mega influencers across a range of categories and markets Maintain ongoing documentation of new learnings, best practices, and processes to build our knowledge base while sharing these regularly cross global and local teams Ability to develop competitive reports, identify trends, opportunities, or challenges in a timely manner to give clients competitive advantage Significant industry experience and knowledge of the influencer market some of which should have been spent in a performance driven role Previous experience driving global governance with a skew towards performance-based campaigns Previous experience building and optimising influencer strategies from scratch Excellent briefing skills Excellent understanding of analytics tools A data driven and pragmatic approach to optimising processes Excellent relationship management and negotiation skills Good understanding of CRM and content management tools to be able to evaluate and advise clients and teams Strong analytical skills: not only are you comfortable working with large quantities of data and gleaning key insights, you also have the knowledge and experience to make decisions in scenarios where data is limited The Ideal Candidate Substantial Influencer campaign management experience for a brand, agency or platform An understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands In-depth knowledge of both current and emerging global social platforms such as Instagram, YouTube, Snap, Linkedin, Facebook and TikTok Understanding of tools in different markets to support our influencer marketing efforts Outstanding communication, negotiation and organisational skills
Essential Criteria A proactive self-starter with a problem-solving attitude and the ability to meet deadlines Confident in managing multiple stakeholder relationships Strong attention to detail and outstanding organisational skills Able to multi-task and handle multiple projects at one time Team player but also be able to work independently Excellent knowledge of PowerPoint and Excel, with previous experience of dealing with influencer marketing metrics and putting together client presentations A solid understanding of Influencer Marketing measurement and reporting Very comfortable and confident with numbers Strong presentation skills Ability to work in a fast-paced environment Experience in developing and leading client relationships Experience with 3rd Party platforms Proven experience in the influencer marketing space Proven track record of developing capabilities across teams and markets Responsibilities Work with the digital COE lead and other digital partners to deliver on key projects to evolve the processes, systems, and tools in place to support influencer marketing efforts. Ensure global governance looking at tools, management and for support on local market/regional roadmaps Work with local markets to understand their challenges and drive best in class local activation enabling market success and capability building Drive global communications strategy planning working with global strategy directors Develop opportunities for scaling, brand safety and best practise Identifies and improves challenges and demonstrates a clear POV