META is seeking a Public Relations Advisor to be based at our headquarters in Dartmouth, NS. You will play a key role in building awareness of a growing international company that goes beyond what’s possible today by creating intelligent surfaces that protect, detect and connect.
About Us:
Meta Materials Inc. “META®” (NASDAQ: MMAT) is a developer of high-performance functional materials and nanocomposites. META® delivers previously unachievable performance, across a range of applications, by inventing, designing, developing and manufacturing sustainable, highly functional materials. Our broad electromagnetic technology platforms enable leading global brands to deliver breakthrough products to their customers in consumer electronics, 5G communications, health and wellness, aerospace, automotive, and clean energy. Our nano-optic technology provides anti-counterfeiting security features for government documents and currencies and authentication for brands. Our achievements have been widely recognized, including being named a Lux Research Innovator of the Year in 2021. Learn more at www.metamaterial.com
What You’ll Do:
Build and maintain close contacts with journalists and influencers. Develop new and strengthen current relationships across multiple media verticals and within identified global media markets Create communications materials including key message development, and other communication copy as required. Develop pitch ideas and story angles and initiate outreach to top-tier media and industry publications Generate media interviews and content opportunities on a regular basis for senior leadership Assist with the development of strategic communication plans Design and compile press kits for journalists and influencers and coordinate the logistical process. Support the development of media fact sheets, backgrounders, video and photo assets Support crisis communications and issues management, developing key messaging and working with internal and external stakeholders to protect and manage the reputation of the brand Develop cross-channel social media campaigns Manage PR campaign data and reporting, measure the impact and analyze results of the campaigns Record, track and calculate the Corporate PR metrics and quarterly reporting through Meltwater Manage daily media and social media monitoring Support other team members with communications initiatives as required
Some of the typical responsibilities will include:
You would be responsible for securing media interviews, generating content, developing external relationships with media, leveraging communications-related opportunities and providing daily social and media monitoring reports.
Minimum qualifications:
Bachelor's degree or diploma in Public Relations, Communications, or Journalism (or equivalent related experience) Three years’ experience in media relations and developing briefing material Experience in coordinating media requests and managing related approval processes Experience preparing briefing material for media interviews Exceptional written and oral communication skills – the ability to develop a variety of written materials for different audiences under tight timelines
Preferred qualifications:
Robust understanding of the media landscape (digital and print), including metric tracking Experience in creating and editing content for various mediums including video Experience with media and social monitoring tools, (HUBSPOT and Meltwater is preferred) and Adobe Creative Suite
Feel like you can’t tick all the boxes above? If you have some of the skills and experience that we’re looking for and are willing to use your talent to learn the rest, we encourage you to apply!
What You’ll Love About Us:
META is a fast-growing company with a positive and committed work culture and a phenomenally talented workforce. Our employees are inspired to do exceptional and innovative work, are proud to contribute to the success of the company and are our greatest asset.
META attracts people from many countries and cultures, with over 25 spoken languages represented across our teams. META believes that diversity drives creativity and innovation. We welcome and encourage applications from underrepresented populations; Aboriginal peoples, racialized persons, people living with disabilities (including invisible and episodic disabilities) and members of the LGBTQ2 community.
Our Benefits:
META (MMAT) Equity Retirement Savings Matching Company provided Group Health Insurance (medical, dental, vision). Competitive paid time off policy; vacation, paid sick leave; personal days; time off over Christmas Casual dress